Rounding out the exterior is a lid that features 4 cup holders and inch notches for measuring your catch of the day. I spend a great deal of time on the water every summer boating and fishing in Northern Michigan. I will often load a large cooler up at the beginning of the week and leave it on my Pontoon packed with drinks and ice. If you have a boat and bring kids or friends on the water, you know that once you leave the dock the requests for drinks start rolling in fast and furious. Sure, you can load a cooler out each morning packed with fresh ice, but it is just so much easier to cut down all that work with a cooler than can keep ice for days on end. If you're planning a summer road trip, this premium cooler has the ultimate storage space, along with side handles and anti-skid feet for transportation. Most soft coolers from this provider have a removable hard liner while the backpack cooler and the tote bag have an EVA compression molded base. They also have daisy chain attachment points, built-in bottle openers, thicker insulation, a compression strap and a 600 denier outer coating that’s easy to wash. Whichever you go for, you will enjoy the numerous storage options you get. There is a large insulated area in all of the soft coolers and also plenty of pockets, both on the front and the sides. As is expected, the larger hard-sided coolers had a clear advantage over the soft-sided coolers. They are not only larger but utilize thicker insulation, rubber gaskets, and an overall more ice-friendly design. In addition to this, Ozark Trail also has some more mainstream designs for those who are simply on a tight budget and looking for a product to pack their lunch or picnic in. The Ozark Trail 45 quart cooler is known for its convenience and durability, with an industrial-strength locking plate to keep it sealed tight and wheels for easy transport. Featuring a fish ruler and confirmed bear-resistant by the Interagency Grizzly Bear Committee, it's perfect for back-country adventures. But all models could make do with a few additional color choices. Also, there is nothing in the way of custom colors, decals, etc. Yeti is a premium brand cooler with premium quality and sells for a premium price. If you would like to read about how not to pack a cooler click here to read about it. If you are lucky and receive a model that has the quality issues discussed above ironed out, Ozark Trail Coolers are one of the best bargains in the industry right now. Still, if you happen to get an ice chest that has these kinks ironed out, you will enjoy a solid competitor. These are IGBC certified and that certification isn’t possible without a tough product. It is also worth mentioning that all of the metal components you will find are comprised of quality stainless steel. This helps to minimize the change of corrosion or breaking, even after many years of use. From fishing to hiking, from family camping to solo bike trekking, Luke adores spending quality time enjoying nature, oftentimes checking out new coolers while doing so. Well, we are always hunting for new cooler brands to review. So imagine our joy when we stumbled upon this little gem of a brand. The Ozark Trail cooler brand is sold mostly in Walmart stores. Some people get lucky with the Ozark Trail soft coolers and they are great quality, work really well and never break. It wore out at the bottom from my dragging my groceries in when the bag was too heavy to lift and it was finally time to replace it. Ozark Trail don’t have any coolers around the 40-Quart range. For that you would need to look at the RTIC 45-Quart Cooler. This issue seems more prevalent in the larger sizes, but can happen on the smaller sized cooler also. Some customers have experienced Ozark Trail coolers warping when left in the sun. More specifically the lid of the cooler seems to warp unnaturally. Given how affordable these coolers are compared to other roto-molded coolers like Yeti, none of these problems are deal breakers in my opinion. We are looking into this problem in more detail and may adjust this review accordingly once we get to the bottom of it. While these aren’t “budget” coolers, compared to their competition, Ozark Trail ice chests are a bargain. And many of them utilize essentially the same construction techniques, features, and ice life. As is typical of most other cooler brands, the smaller coolers will utilize an overhead carrying handle while the larger coolers will stick to traditional side rope handles. We will go into more detail about the specific features later in this review. The more full your cooler is, the longer it’s content will stay cold. You will find both low-cost models as well as a “premium” lineup. The low-cost model won’t wow you with features, build quality, or long ice life but instead tries to find a happy medium while still being extremely cost-effective. The premium lineup will cost more but will also utilize features that help it to hang with other premium soft-sided coolers. This is a much larger and diverse selection of products than the Ozark Trail hard-sided coolers. For the larger ones, you have side handles for a more comfortable haul. We still think they would do even better if they put wheels on the very largest cooler. In the great spirit of American entrepreneurship, they came up with a line of coolers that have a bunch of premium features but are also affordable. Both brand of coolers comes with a detachable shoulder strap so you can carry the cooler without your hands. If you don't love your purchase in the first 45 days, you can get a full refund with our hassle-free return process. Just fill out this form and we'll send you a pre-paid shipping label.