We’ve found that in cooler temperatures, it keeps things cool for about 4 days but there isn’t any ice left after 4 days. On hot summer days when you can’t get any shade or coverage for the cooler or the van you can count on about 48 hours where there’s still a little ice. (The less you open it, the longer it’ll last so keep the opening and closing to a minimum). All in all, it’s a pretty solid ice chest and a major upgrade from some of the stryofoam and even Rubbermaid coolers of yore. Another day with mostly sunny skies and dry air in place allowed us to warm up fast after a cold start this morning. We actually saw temperatures this afternoon climb well into the 50s and some of our Weather Watchers had highs go into the 60s before sunset. We’ll trend a bit cooler for Wednesday behind a cold front and with clouds on the way. We’ll still have to wait until our next storm system in the Rocky Mountains can come our way to get rain chances back in the forecast. However, given that it’s Walmart and they are a big box retailer they are often changing their prices. Occasionally selling them for full price, but more often than not selling them for some sort of discount. Sip on a cup of hot chocolate as you watch blacksmiths, potters, and glass blowers create their crafts, or take in a Broadway-style theater production of Dicken's Christmas Carol. If you’ve had your eye on any Tupperware pieces, now’s the time to buy. And if anyone on your holiday shopping list loves cooking, these make great gifts. At the same time, another storm will skirt by to our north bringing rain to the upper Midwest. We are looking into this problem in more detail and may adjust this review accordingly once we get to the bottom of it. While these aren’t “budget” coolers, compared to their competition, Ozark Trail ice chests are a bargain. And many of them utilize essentially the same construction techniques, features, and ice life. As is typical of most other cooler brands, the smaller coolers will utilize an overhead carrying handle while the larger coolers will stick to traditional side rope handles. We will go into more detail about the specific features later in this review. The more full your cooler is, the longer it’s content will stay cold. On the contrary, the premium soft coolers and particularly their hard-sided coolers have more of the traditional features we look for when we think of long ice life. So you can expect them to allow for much longer ice retention. We enjoy the premium soft coolers and hard-sided coolers the most. If you're planning a summer road trip, this premium cooler has the ultimate storage space, along with side handles and anti-skid feet for transportation. Most soft coolers from this provider have a removable hard liner while the backpack cooler and the tote bag have an EVA compression molded base. They also have daisy chain attachment points, built-in bottle openers, thicker insulation, a compression strap and a 600 denier outer coating that’s easy to wash. Whichever you go for, you will enjoy the numerous storage options you get. There is a large insulated area in all of the soft coolers and also plenty of pockets, both on the front and the sides. Rounding out the exterior is a lid that features 4 cup holders and inch notches for measuring your catch of the day. I spend a great deal of time on the water every summer boating and fishing in Northern Michigan. I will often load a large cooler up at the beginning of the week and leave it on my Pontoon packed with drinks and ice. If you have a boat and bring kids or friends on the water, you know that once you leave the dock the requests for drinks start rolling in fast and furious. Sure, you can load a cooler out each morning packed with fresh ice, but it is just so much easier to cut down all that work with a cooler than can keep ice for days on end.