I used the word “think” intentionally, because what I thought I knew about Ozark Trail was not correct. Ozark Trail is proving to be a really solid competitor for outdoor products. This cooler has a number of features that you would find on more expensive coolers and a few that you won’t find. Outside of the premium models (with their thicker insulated shell), these coolers aren’t designed to keep ice for long periods. We’ve found that in cooler temperatures, it keeps things cool for about 4 days but there isn’t any ice left after 4 days. On hot summer days when you can’t get any shade or coverage for the cooler or the van you can count on about 48 hours where there’s still a little ice. (The less you open it, the longer it’ll last so keep the opening and closing to a minimum). All in all, it’s a pretty solid ice chest and a major upgrade from some of the stryofoam and even Rubbermaid coolers of yore. But all models could make do with a few additional color choices. Also, there is nothing in the way of custom colors, decals, etc. Yeti is a premium brand cooler with premium quality and sells for a premium price. Ozark Trail don’t have any coolers around the 40-Quart range. For that you would need to look at the RTIC 45-Quart Cooler. This issue seems more prevalent in the larger sizes, but can happen on the smaller sized cooler also. Some customers have experienced Ozark Trail coolers warping when left in the sun. More specifically the lid of the cooler seems to warp unnaturally. Given how affordable these coolers are compared to other roto-molded coolers like Yeti, none of these problems are deal breakers in my opinion. We are looking into this problem in more detail and may adjust this review accordingly once we get to the bottom of it. While these aren’t “budget” coolers, compared to their competition, Ozark Trail ice chests are a bargain. And many of them utilize essentially the same construction techniques, features, and ice life. As is typical of most other cooler brands, the smaller coolers will utilize an overhead carrying handle while the larger coolers will stick to traditional side rope handles. We will go into more detail about the specific features later in this review. The more full your cooler is, the longer it’s content will stay cold. As is expected, the larger hard-sided coolers had a clear advantage over the soft-sided coolers. They are not only larger but utilize thicker insulation, rubber gaskets, and an overall more ice-friendly design. In addition to this, Ozark Trail also has some more mainstream designs for those who are simply on a tight budget and looking for a product to pack their lunch or picnic in. The Ozark Trail 45 quart cooler is known for its convenience and durability, with an industrial-strength locking plate to keep it sealed tight and wheels for easy transport. Featuring a fish ruler and confirmed bear-resistant by the Interagency Grizzly Bear Committee, it's perfect for back-country adventures. The Yeti has the most streamlined design of the three coolers, staying true to the original Yeti look and feel. The overall product weight of this cooler is 37lbs empty which is inline with the Pelican, but 7lbs heavier than the Ozark Trail cooler. The Tundra Haul features rubber clasps, which I really like, and hard plastic wheels. On the contrary, the premium soft coolers and particularly their hard-sided coolers have more of the traditional features we look for when we think of long ice life. So you can expect them to allow for much longer ice retention. We enjoy the premium soft coolers and hard-sided coolers the most.