We think it’s right up there with Yeti and at just a fraction of the cost. After all, this brand is not a favorite of millions of outdoor enthusiasts all over the world for no reason. Just like most of the other Yeti products in this comparison, this one is also made out of 18/8 stainless steel. In other words, you won’t have to worry about the model’s durability – it will hold up in the wilderness. The construction is also BPA-free and features the so-called no-sweat design that keeps the user’s fingers dry. Sip on a cup of hot chocolate as you watch blacksmiths, potters, and glass blowers create their crafts, or take in a Broadway-style theater production of Dicken's Christmas Carol. If you’ve had your eye on any Tupperware pieces, now’s the time to buy. And if anyone on your holiday shopping list loves cooking, these make great gifts. At the same time, another storm will skirt by to our north bringing rain to the upper Midwest. But all models could make do with a few additional color choices. Also, there is nothing in the way of custom colors, decals, etc. Yeti is a premium brand cooler with premium quality and sells for a premium price. They don't keep ice quite as long as the Yeti but still hold ice for about 2 days. However, the build quality and durability is not comparable to Yeti and Ozark Trail coolers come with no warranty. I’ll be totally honest, I was not expecting this cooler to be as nice as it was. It’s easy to get caught up in brand perception and often times very difficult to break away from what you think you know about a brand. We like the sharp edges and progressive appearance of the Ozark Trail Coolers. Also, the stainless steel hardware and orange accents on the latches and handles look very sharp. We hope that in the future, Ozark Trail decides to expand on the color choices and perhaps have some customization options as well. Everything from their bucket to their cargo box to their coolers are made super tough and their soft sided coolers are no exception to this. The Ozark Trail Soft Cooler lineup is a solid contribution to this ever-growing company. There are enough size options and configurations to make most people happy. If you're planning a summer road trip, this premium cooler has the ultimate storage space, along with side handles and anti-skid feet for transportation. Most soft coolers from this provider have a removable hard liner while the backpack cooler and the tote bag have an EVA compression molded base. They also have daisy chain attachment points, built-in bottle openers, thicker insulation, a compression strap and a 600 denier outer coating that’s easy to wash. Whichever you go for, you will enjoy the numerous storage options you get. There is a large insulated area in all of the soft coolers and also plenty of pockets, both on the front and the sides. As is expected, the larger hard-sided coolers had a clear advantage over the soft-sided coolers. They are not only larger but utilize thicker insulation, rubber gaskets, and an overall more ice-friendly design. In addition to this, Ozark Trail also has some more mainstream designs for those who are simply on a tight budget and looking for a product to pack their lunch or picnic in. The Ozark Trail 45 quart cooler is known for its convenience and durability, with an industrial-strength locking plate to keep it sealed tight and wheels for easy transport. Featuring a fish ruler and confirmed bear-resistant by the Interagency Grizzly Bear Committee, it's perfect for back-country adventures.